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Jan Jennings

President, Viking Consulting Services

Helping well-established nonprofit organizations with large or international donor bases, Viking Consulting Services provides expertise on how to raise money from individuals, helping people make the largest and most tax-efficient gifts they can afford to give.

Jan Jennings has over 23 years of experience in planned giving and development for major national and international nonprofits in Washington DC, San Francisco, Boston, Paris, London, and Aspen. Jan embodies culturally-sensitive donor-centered fundraising to support trustees, senior leadership, and development staff members to engage their supporters in a meaningful way that generates gifts.

Her expertise lies in assessing, implementing and supporting the essential elements of successful planned giving programs, working directly with donors to close gifts.

Working closely with each client, Jan identifies the best donors to reach out to and prioritizes cultivation and stewardship to close gifts in a timely manner that provides great care and attention to the donor. Jan can work seamlessly with your finance and legal staff members to help ensure the legal and fiscal integrity of the programs she serves with proper gift acceptance policies and can help facilitate transfers of gifts of real estate, stocks, IRA-tax-free rollover gifts, and more. She also can close charitable gift annuities, charitable remainder trusts, and charitable lead trusts, proving your supporters with customized gift calculations and proposals. If your organization does not already have one, Jan can help create a Legacy Society and propose benefits that will generate repeat gifts and loyalty to the organization, oftentimes resulting in greater annual fund gifts. Jan develops and executes strategic marketing plans and produces 100%-customized marketing pieces that shorten the amount of time from initial inquiry to closed gift.

Jan has served as the Director of Planned Giving at the Aspen Institute, as Director of Planned Giving for the American Air Museum in Britain in Duxford, and as a Campaign Counsel for Ecole Centrale in Paris, France, helping them achieve their goal of 75 € million. She also improved marketing and membership acquisition, retention, and increased the level of giving for La Société des Amis du Louvre, Paris, France.

Before founding Viking Consulting Services in 2006, Jan worked at the Joslin Diabetes Center in Boston, Massachusetts where she held a senior position in major and planned gifts. She increased the pool of planned gift donors by 20% and more than doubled the gift annuity fund, with 40% of its donors making repeat gifts.

As Director of Gift Planning at the World Wildlife Fund, she strategically analyzed and reallocated staff time and resources to exceed the annual gift annuity goal in only six months. While serving as Director of Planned Giving at The Ocean Conservancy, she formally established a charitable gift annuity program, in addition to expediting revenue from estates. At the National Audubon Society, she trained and supported executive directors and development directors in planned giving in 20 field offices and provided educational planned giving services to 500 Audubon chapters, while closing charitable gift annuities, charitable remainder trusts, and Pooled Income Fund gifts.

She completed her Bachelor of Arts with a Humanities Honor Degree at Stanford University and studied in Paris and Florence. Having competed for the Stanford Equestrian Team at national levels, she first professionally trained horses and was a riding instructor. Invited as a Visiting Consultant to the Australian Centre for Philanthropy and Nonprofit Studies, Faculty of Business, Queensland University of Technology, Brisbane, Australia in 2009, she conducted seminars and podcasts.

Jan’s civic participation has included her as President, Stanford Club of France, Paris; Co-president, Stanford Club of New England, Boston, MA, and on a number of nonprofit professional training association boards in Washington, D.C. and Paris.

Having worked in Washington D.C., New York, Boston, Paris, Switzerland, and Aspen, she speaks English, French, Italian and Norwegian.