Fundraising & Strategies for Stronger Non-profits
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About Us

Carla Goring-Madden

Senior Associate

Carla has over ten years experience with non-profit organizations. Her primary expertise is in research, information management, donor relations/stewardship and communications/marketing.

Carla has identified major gift prospects for multi-million dollar capital campaigns, annual fund programs, special projects and ongoing development efforts. She has provided valuable, in-depth data on individuals, corporations and foundations for prospect rating sessions, board development sessions, program planning, solicitations, and special events. This information was completed utilizing investigative research techniques; analyzed and synthesized data from reference books, online databases, in-house sources, interviews and other available resources.

Carla's research reports and solicitation strategies were particularly essential in the successful $130 million capital campaign for the Smithsonian's National Air and Space Museum. These endeavors resulted in a $60 million pledge, enabling the campaign to be announced six months ahead of schedule.

Carla also assists non-profits in meeting their financial goals by increasing their prospect pools. She has identified major gift prospects, potential board members, and program donors from in-house sources such as staff prospect rating sessions, annual fund donor records and event attendance rosters. She has screened magazines, newspapers, and local, national and professional publications to identify major gift prospects and obtain information on current donors.

Carla holds a Bachelor of Interdisciplinary Studies, Business Culture and Managerial Communications from Georgia State University.