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Case Study

Clean Beaches Council

The Clean Beaches Council is dedicated to sustaining America's beaches.  For eight years, BCC managed the national release of the group's annual list of environmentally certified beaches around the country. We organized press conferences, wrote press releases, and pitched the story to national and local print and electronic outlets. Each year, coverage was extensive with hundreds of stories in national newspapers, national radio and television networks, major market newspapers, local radio programs and television affiliates. These included USA Today, New York Times, Washington Post, NBC’s Today Show, CNN, Marketplace, CBS, and Parade Magazine.