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Case Study

Island Press

Since 1984, Island Press has provided comprehensive, peer reviewed information to help solve environmental problems which is disseminated through books, electronic media, and outreach to journalists, scientists, policymakers and the public. BCC has been retained for a number of projects in recent years. We have guided the organization through a national branding campaign and message development process to more effectively integrate biodiversity conservation into land-use planning. We then crafted and implemented an outreach strategy to teach community leaders in key areas how to transform their land-use planning processes.

BCC has also developed media relations strategies for a variety of books published by Island Press. We have written press releases, booked numerous interviews for authors, and placed stories in national and local print and electronic outlets, such as CNN, NPR, Baltimore Sun, Beacon Journal, Sarasota Herald-Tribune, Fort Collins Coloradoan, Sacramento Bee, Miami Herald, Arizona Republic and Las Vegas Sun. We have also placed editorials in such papers as the Hartford Courant, Minneapolis Star Tribune, Jackson Hole News and Guide, Tucson Citizen, Reading Eagle, and Charlotte Observer.

In addition, we worked with a business and conservation consortium, supported in part by the UN Foundation, to promote the findings of the Millennium Ecosystem Assessment, the most comprehensive assessment of the global environment ever conducted. We helped develop messages and position the MEA for media and public consumption. We prepared the press materials and conducted all the media outreach to place stories in major print and electronic outlets. We also organized a national briefing in Washington with key scientists from around the country for the media, NGO’s, federal agencies, and congressional policymakers and staff to release the findings.