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Case Study

National Rural Electric Cooperative Association - International Division

NRECA International is committed to contributing to economic development and to improving the well-being of rural populations through the provision of affordable electric power supplied by sustainable, well-managed utility systems. Since 1962, when it was contracted by the U.S. Agency for International Development to provide assessments and services in Nicaragua, NRECA International has helped over 70 million people in over 35 developing countries gain access to electricity. BCC advised the Association's Foundation, part of its International Program Division (IPD), on how to increase contributed income from U.S. cooperatives and other sources to support electrification projects in Africa, the Far East and the Caribbean. As part of this project, we conducted a fundraising audit of operations and recommended ways to enhance current fundraising practices and procedures. We worked with the client to identify 3-5 year strategic priorities, develop key messages to strengthen the brand of the Foundation, and craft signature campaigns and communications programs to support Foundation program goals.