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Case Study

National Wildlife Federation

The National Wildlife Federation is one of the largest conservation groups in the country with a nationwide network of 48 state affiliates which are autonomous statewide organizations that support the purposes and objectives of NWF. BCC worked with NWF to analyze the relationships of the national program with its affiliates. We recommended collaborative models for communications and fundraising that defined roles between the national organization and its affiliates. The models presented options for the national organization to administer consolidated administrative and database services and offered affiliates a menu of other services for specified fees, including direct mail solicitation management and communications materials. This allowed for more cost effective allocation of resources and promoted a more unified brand identity. We also conducted an audit of the organization's communications operation and produced a best practices manual based on analysis of the communications departments of eight other national non-profits of similar size. To build NWF's capacity to increase support and raise funds, we conducted a competitive analysis, or "environmental scan," which helped the organization define its niche in the conservation arena, communicate with its audiences, and position itself for the launch of a capital campaign. As part of this project, we analyzed 10 years of market research to produce a SWOT analysis which identified key issues and messages that could be used in membership and donor outreach efforts. Finally, we wrote and oversaw production of NWF’s annual report for four years running.