Fundraising & Strategies for Stronger Non-profits
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Case Study

The Nature Conservancy - Tennessee Chapter

BCC produced a fundraising and communications strategy to raise $10 million as part of the organization's billion dollar "Last Great Places Campaign." We worked with staff to produce a case for support with clearly defined conservation goals and objectives. We conducted a feasibility study in target markets of Nashville, Knoxville, Chattanooga and Memphis to determine areas of conservation interest, donor opinions and the availability of leaders and volunteers. We also trained board members in four target markets in the art of soliciting and advised on the recruitment of a campaign cabinet. To support our fundraising efforts, we developed a communications plan to kick off the campaign in major markets and advised the leadership on taking the campaign public. The leadership gifts phase exceeded preliminary targets and, as a result, the campaign goal was raised to $13 million.