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Case Study

The Wilderness Society

The Wilderness Society is a 70-year old conservation organization dedicated exclusively to protecting wilderness and has seven regional offices around the country. We have worked with TWS on a number of projects over the years. We conducted a series of sessions with TWS leadership over a period of several weeks to position the organization and to craft messages for its $100 million major donor campaign. Based on those messages, we developed a case statement document which branded the campaign with its core audiences. We led TWS staff through a restructuring process to improve the effectiveness of the organization's largest and most important program. As part of this project, we conducted a SWOT analysis which included interviews with key internal and external stakeholders, including funders. We recommended approaches to reorganizing the program staff, establishing new reporting lines, and setting up new leadership positions. We also made recommendations on improving lines of communication among the regional offices. We conducted a comprehensive audit of TWS's membership department to identify more cost effective ways to build and diversify constituencies (including low and high donors).