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Case Study

Winrock International

For nearly 20 years, Winrock International has sought to increase economic opportunity for people around the world while sustaining natural resources and protecting the environment. BCC was retained to help Winrock better define its brand so as to be able to diversify its funding sources in an increasingly competitive environment for donor dollars. As part of that process, we conducted a series of confidential interviews with key stakeholders around the world to compile critical information about core audiences and their perceptions of Winrock. We developed a SWOT analysis (strengths, weaknesses, opportunities and threats) and presented our findings and recommendations to senior staff at a strategic planning session. Those findings were incorporated into an institutional plan to improve the way the organization projects its activities and capabilities as a development assistance institution. In addition, we worked with the New Business and Communications divisions to develop an internal communications strategy as well as a plan to better integrate the activities of both departments.